Posters from an era

Butlins was trying to tap into the music market, providing weekend festivals for nostalgia loving adults. Having previously struggled to convey quality and authenticity, a new range of posters used colours and typography traditionally associated with relevant music genres. Conventional music advertising means were used to add originality. This creative saw an increase in like-for-like sales across all live weekends, with some up as much as 80%.

Culture

Roles
Lead Designer & Art Director

Client
Butlins