![](https://www.eyeofoliver.com/wp-content/uploads/2019/03/butlins-flyposters-outdoorwall-2.jpg)
![](https://www.eyeofoliver.com/wp-content/uploads/2019/03/butlins-posters-set3.jpg)
![](https://www.eyeofoliver.com/wp-content/uploads/2019/03/butlins-vinyl-60s.jpg)
![](https://www.eyeofoliver.com/wp-content/uploads/2019/03/butlins-vinyl-back-60s.jpg)
![](https://www.eyeofoliver.com/wp-content/uploads/2019/03/butlins-spotify-2.jpg)
![](https://www.eyeofoliver.com/wp-content/uploads/2019/03/butlins-tape-folk.jpg)
![](https://www.eyeofoliver.com/wp-content/uploads/2019/03/butlins-tape-folk-cover.jpg)
![](https://www.eyeofoliver.com/wp-content/uploads/2019/03/butlins-tshirt.gif)
![](https://www.eyeofoliver.com/wp-content/uploads/2019/03/butlins-bigweekends-flyposter.jpg)
![](https://www.eyeofoliver.com/wp-content/uploads/2019/03/butlins-flyposters-outdoorwall-mix.jpg)
Posters from an era
Butlins was trying to tap into the music market, providing weekend festivals for nostalgia loving adults. Having previously struggled to convey quality and authenticity, a new range of posters used colours and typography traditionally associated with relevant music genres. Conventional music advertising means were used to add originality. This creative saw an increase in like-for-like sales across all live weekends, with some up as much as 80%.
Culture
Roles
Lead Designer & Art Director
Client
Butlins