The craft of finance

Insurance company, Sanlam, wanted to established themselves in the UK market. A new brand identity was needed, based upon the proposition of Wealthsmiths. The combination of traditional engraved illustrations by Dave Hopkins and overlaid modern vector graphics reflect the businesses approach of craftsmanship through modern application. Employee signatures were also adopted across collateral to add a sense of personalised craft.

Finance

Roles
Lead Designer & Art Director

Client
Sanlam UK